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Higher education marketing strategies to outsmart your competition

At GWCM, we create higher education marketing strategies and intelligent advertising campaigns. Our results-focused attitude and innovative creative thinking help to build university brand awareness that drive student admissions. Talented marketing for higher education that delivers powerful, effective, inclusive, goal-driven campaigns.

Higher Education Marketing
Higher Education Marketing

Higher education digital agency services to increase applications

We help achieve higher admissions and enquiries and build the reputation of universities big and small, with on-brand marketing communications, easy-to-use websites, and clever advertising campaigns that communicate your brand story and ethos. Our student marketing campaigns are created for your target student audience, helping to portray a success-driven, forward-thinking university that can also help to attract the best quality lecturers and staff.

Higher Education Marketing

Higher education advertising that is strong, consistent, and excites

Today’s students want it real. Your university brand should express a unique proposition and tone of voice to attract the best. From your website to social media, every detail needs to be carefully considered and integrated as part of your whole marketing strategy. Our higher education marketing agency services are focused on delivering measurable results. Our fresh insights together with effective creative advertising campaigns will lead your brand to evolve and grow.

Realistic expectations should start with realistic goals. We can help define your strategy, bring new life to your brand identity, redesign your logo, visual language, or social media so your marketing will exceed aspirations, and do a better job of promoting your open days, tours and visits.

We help universities needing to constantly compete to attract new students and achieve higher admissions. Our search engine strategies use a full range of clever digital marketing strategies and creative services such as content marketing, SEO, social media, and video that will drive traffic to your website and lead to higher admissions.


Higher education digital marketing

Our in-house team of experts can help build brand awareness through local and national media PPC & paid social advertising that encourages students to commit. Our conceptual thinkers can quickly react to any of your busy marketing communications teams’ ad-hoc, last-minute requests too. Our copywriters will work hard with engaging messages that continually reassure students and parents of the value you offer, shifting perceptions with creative social media content that boosts, or raises your brand awareness, leading more students to your website in search of information, your admissions process, or pastoral life culture.

Higher Education Marketing

Marketing videos for education and university promotion

Striking, impactful video productions that connect and influence prospective students’ decisions are a must. Are you are looking to produce an explainer video that portrays your global student brand? From concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that attracts the student audience, clearly portrays your university, and answers prospective student questions.

Higher Education Marketing

Social media marketing for educational institutions

Our social media team is up-to-date on the latest marketing channels and delivers immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and convince prospective parents to inquire and visit your university. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, or Instagram.

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creativity will be tailored to increase enrolments and attract a diverse mix of students wherever they are. We foster long-term relationships with our clients and work hard, to sum up, your winning qualities and features through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.

Higher Education Marketing

Trusted by

EdulinkOne logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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