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Marketing for Schools & Academies – Strategy, brand, websites & video

At GWCM, we deliver intelligent marketing for schools and innovative creative thinking that helps to build brand awareness and drive pupil admissions. As specialist education marketers, we create powerful and effective campaigns that help to attract the best pupils and influence the parental decision-making process, which can boost school Ofsted efforts.

Marketing for Schools
Marketing for Schools

Strategic marketing plans for schools

We help build the reputation of schools and academy trusts, with robust strategic marketing plans. We design easy-to-use websites in WordPress and develop engaging advertising and social media campaigns that communicate school brand stories and ethos. We respond to each school’s unique needs with integrated marketing solutions and PR support where needed. We can help with new school marketing strategies for ambitious academies wanting to portray a success-driven, forward-thinking academy that can also support your drive to attract the best quality teaching staff.

Marketing for Schools

School marketing strategies and stand-out, consistent, professional branding

Today’s pupils want it real. Your school brand should express a unique proposition and tone of voice to attract the best students. From your website & signage to social media, every detail needs to be carefully considered and integrated as part of your whole marketing strategy. Our services are focused on delivering measurable results, fresh insights together with effective PR can lead your school brand to evolve and grow.

Realistic expectations should start with realistic goals. We can help define your strategy, and brand identity, redesign your logo, visual language, and website so your marketing will exceed aspirations, and do a better job of promoting your vision, values, and culture to pupils and parents.

We can help private schools too, those needing to constantly compete to attract new students and achieve higher admissions with a search engine strategy that drives traffic to your admissions process and open days. By using a full range of clever digital marketing strategies and creative services such as content marketing, SEO, social media, and video your facilities, results, and standards of excellence will be well communicated.


Digital marketing strategies for brand awareness

Our in-house team of experts can help build brand awareness through local and national media, PPC & paid social advertising that encourages parents to pick your school. Our design team can quickly react to any of your busy marketing managers’ last-minute requests too. Our copywriters will work hard creating engaging messages that continually reassure parents of the value you offer, shifting perceptions with creative social media content that boosts, or raises your brand awareness, leading more parents to your website in search of information, or your 6th form admissions process.

Marketing for Schools

Videos for school promotion

Striking, impactful video productions showing happy, engaged pupils that connect and influence prospective parents’ decisions for sharing on social media are a must. From storyboard, scripting, animation, or, filming through to final delivery, we can manage it all. Our film crews, art directors, scriptwriters, animators, videographers, and voice-over artists have the skills to produce stunning videos that will help to show off your vision and values. We ac create informative, shareable video content that attracts the best pupils and portrays your school or academy in the best way possible.

Marketing for Schools

School social media marketing

Our social media team has your back on the latest social channels, the ones where they hang out now. Our designers create immersive, meaningful content that reaches your local and even international across all major social networks. Our agency experts have honed the skills to communicate and convince prospective parents to inquire about and visit your school. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for Facebook, Twitter, Instagram & TikTok.

Why choose GWCM?

We can help to increase your visibility and position you to attract ambitious, highly successful pupils. Our creativity will be tailored to increase enrolments and attract a diverse mix of pupils wherever they are. We foster long-term relationships with our clients and work hard, to sum up, your winning qualities and features through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.

Marketing for Schools

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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