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According to reports, the UK EdTech sector is expected to reach £3.4 billion by 2021 and poised for rapid growth, but marketing to educators can be a challenge. Educational software companies and providers, marketing new software to one of the fastest growing sectors out there right now, need more than just a well-designed logo.
As a result of the disruption to standard education caused by the COVID-19 pandemic, governments around the world are being forced to take a more favourable view to online learning. Having an effective marketing strategy for your software company will allow you and your business to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.
A good website and stand-out branding is essential for educational software companies, if not the most critical component of setting yourself above others in the eyes of your audience. If you need assistance with a marketing strategy for your start-up software company, our team can help you attract new business and build a positive, trustworthy brand that generates revenue.
At GWCM, we’ve worked with notable education sector giants such as Oxford University Press, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have recently worked with Overnet Data, helping to maximise the potential of their integrated school information platform.
Have a look at our Case Studies, or contact us to find out how we can add more value to your business.