According to reports, the UK EdTech sector is expected to reach £3.4 billion by 2021 and poised for rapid growth, but marketing to educators can be a challenge. Educational software companies and providers, marketing new software to one of the fastest growing sectors out there right now, need more than just a well-designed logo.
As a result of the disruption to standard education caused by the COVID-19 pandemic, governments around the world are being forced to take a more favourable view to online learning. Having an effective marketing strategy for your software company will allow you and your business to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.
A good website and stand-out branding is essential for educational software companies, if not the most critical component of setting yourself above others in the eyes of your audience. If you need assistance with a marketing strategy for your start-up software company, our team can help you attract new business and build a positive, trustworthy brand that generates revenue.
At GWCM, we’ve worked with notable education sector giants such as Oxford University Press, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have recently worked with Overnet Data, helping to maximise the potential of their integrated school information platform.
Have a look at our Case Studies, or contact us to find out how we can add more value to your business.
“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”Global Campaigns Marketing Manager, Oxford University Press
“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”Professor, University of East Anglia
“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”Marketing Manager, Global University Systems