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Educational software company marketing

According to reports, the UK EdTech sector is expected to reach £3.4 billion by 2021 and poised for rapid growth, but marketing to educators can be a challenge. Educational software companies and providers, marketing new software to one of the fastest growing sectors out there right now, need more than just a well-designed logo.

Marketing to Educators
Marketing to Educators

Marketing new software to attract your target audience

As a result of the disruption to standard education caused by the COVID-19 pandemic, governments around the world are being forced to take a more favourable view to online learning. Having an effective marketing strategy for your software company will allow you and your business to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.

A good website and stand-out branding is essential for educational software companies, if not the most critical component of setting yourself above others in the eyes of your audience. If you need assistance with a marketing strategy for your start-up software company, our team can help you attract new business and build a positive, trustworthy brand that generates revenue.

Proof of our education sector marketing expertise

At GWCM, we’ve worked with notable education sector giants such as Oxford University Press, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have recently worked with Overnet Data, helping to maximise the potential of their integrated school information platform.

Have a look at our Case Studies, or contact us to find out how we can add more value to your business.

Marketing to Educators

What our clients say about us

I had the pleasure of working with Gavin and his team for the purposes of rebranding my business (Great Oakley Brewery). To a man (or woman) they're talented, focused, and professional, and what's more; they're warm and friendly people too. I couldn't be happier. Many thanks.
Guy Jenkins
10:10 24 Jan 18
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
14:16 07 Jun 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
14:16 07 Jun 17
A fantastic team of people to work with, and always come up with some great design ideas. A fab design agency!
Gemma Bower
11:56 28 Feb 18
We love working with the team at Gavin Willis! They always come up with fun, interactive ideas and often with quick turnarounds!
Jennifer Kingsmill
11:41 13 Feb 18
It was a pleasure working with Gavin and team on this video project. They understood the concept and what we were trying to achieve straight away. It was a good collaboration with creative and useful suggestions from them as well as a quick response. We will definitely be using them again!
Stacey Hughes
11:06 19 Apr 21
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
Richard Grazier
14:16 07 Jun 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
14:16 14 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
14:16 07 Nov 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
13:25 13 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
12:09 10 Oct 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
11:26 24 May 17
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
10:36 26 May 17
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
richard grazier
10:54 02 Jun 17
We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.
Leanne Atherton
14:56 23 Nov 20
Working with Gavin and the team has been a pleasure. The process was really smooth, handled very efficiently, and the end product exceeded expectations! Thank you GWCM.
Hannah Gibbons
10:46 21 Apr 21
I have worked with GWCM for a couple of years now and have always had a great experience. The quality of everything they have produced our service is exceptional. Communication has always been spot on, and the variety of work that can be completed is incredible. Highly recommended.
Richard Holley
12:42 27 Aug 21
Reed Business School have been working with the team at Gavin Willis for a number of years.They have been instrumental in creating the design and development of our website for 2 new brand designs.The team are very helpful and knowledgeable and can communicate in non technical jargon as appropriate !We have found them extremely accommodating and supportive by providing us with their technical expertise and experience. This has been very helpful in allowing us to achieve our aims without the backing of an in-house dedicated marketing department. They are diligent at meeting deadlines and will quickly respond to any queries/changes we wish to make on an on-going basis.Stella ShawOperations ManagerReed Business School
Reed Business School
17:12 06 Jan 22
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