Marketing new products to schools, colleges and education providers needs iconic branding to stand out in a crowded marketplace. Building a positive, trustworthy brand and having a considered marketing strategy to launch your products can ultimately transform your ability to attract new business and generate revenue.
GWCM work with leading-edge, disruptive innovators and can help with brand positioning, website development, social media, marketing communications and online advertising for your EdTech products or marketing plans for software product launches.
Our pricing tool can help you with marketing plans for software products or setting a marketing budget for a new product launch. GWCM will help your product launch marketing campaign initiatives and drive demand and interest for your EdTech brand, advancing the goals of learning and transforming lives.
A result of the disruption to standard education caused by the COVID-19 pandemic educators around the world have been forced to take a more favourable view to online learning. Having an effective marketing strategy for your software company will allow you and your business to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.
At GWCM, we specialise in education sector marketing and have notable clients such as Oxford University Press and Pearson, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have also recently worked with Overnet Data, developing their brand Edulink One and helping to maximise the potential of their integrated school information platform.
Have a look at our Case Studies, or contact us to find out how we can add more value to your educational products marketing campaigns.
“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”Global Campaigns Marketing Manager, Oxford University Press
“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”Professor, University of East Anglia
“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”Marketing Manager, Global University Systems