Using marketing videos for education brands, products, or services aimed at schools, colleges or education authorities can help build much sought-after brand awareness. This form of media can drive your website traffic and ultimately generate higher-quality leads and sales. Building a connection with your audience, and educating them about your product or service can ultimately transform your ability to attract new business and generate revenue.
Striking, impactful videos can help to connect, educate and engage an educational sector audience. From idea generation to storyboarding, scripting, filming, or animation through to final delivery, we can handle it all. If you are on a tight budget and looking for how to make educational videos yourself think about your competition. The difference between professionally produced content and a poorly executed video can be enough to hold a brand back and send even more business over to your competitors.
GWCM work with leading-edge, disruptive EdTech innovators, education brands, and product manufacturers producing, slick, meaningful, impactful videos that help educate your audience and drive brand recognition.
Making educational videos is probably best left to the pros, from concept to storyboard, scripting, filming through to final delivery, GWCM can handle it all. If you are looking to develop an explainer video, a promotional video or animation to show at an event, a series of professional online educational videos to run on YouTube, or product or training videos for your website or sales team, GWCM has the expertise to deliver.
We can also help with marketing strategy and your brand positioning, website development, social media, marketing communications, and online advertising plans for product launches. GWCM can help your product launch marketing campaign initiatives and drive demand and interest for your EdTech brand or service.
Converting prospects, or retaining existing customers is hard enough, video marketing can inspire audiences and help them to discover products that solve their problems in a more informative way than a PDF sales brochure, email, or text-heavy website.
Video also helps achieve higher conversion rates by clearly demonstrating products and services to audiences that may not have known there was a suitable solution out there that could solve their challenges. Video answers questions, informs, educates makes the complex simple to understand. When posted online it’s a 24-hour, 365-day, global, sales funnel too.
At GWCM, it isn’t only video we do, but we do specialise in the education sector and have notable clients such as Oxford University Press and Pearson, but also Pamoja Education, a high growth EdTech provider with an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme. We have also recently worked with Overnet Data, developing their brand Edulink One and helping to maximise the potential of their integrated school information platform.
View our video, film, and animation examples here
“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”Global Campaigns Marketing Manager, Oxford University Press
“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”Professor, University of East Anglia
“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”Marketing Manager, Global University Systems