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Barclays believe money should never get in the way of living life to the fullest. Barclays Pingit Jars helps make all the social things in life simple and hassle-free, from putting money aside to collecting, to just doing.
To engage with the target audience we developed a social media campaign aimed specifically at Millennials looking to live their lives to the max, that are not driven by things, but by moments, experiences and making memories. Our research informed us their money isn't the end goal, but what's more important is how their money helps them live their best lives with their friends and families.
Visually we focussed on the experiences the audience wants to have and established an emotional connection between Pingit Jars and the experiences they want to enjoy.
We created campaign imagery and messaging for Instagram, Facebook, Barclays branches and ATM screens that focussed on real life; the quirky, diverse and edgy, capturing the spirit of what it means to be a millennial.