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British Business Investments support providers of debt finance and equity capital in the UK to promote volume and diversity of lending to SMEs by encouraging and supporting the growth of alternative lenders. To better communicate with managers raising funds that lend to smaller, higher growth, companies with revenues of up to £100m the brand needed to reflect and portray an innovative, engaging and forward thinking approach. GWCM developed the brand identity, as well as delivering a fully responsive website alongside a whole suite of marketing collaterals.