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Branding for Private Education Providers

For private schools, reputation is everything. Their enormous cultural heritage means huge opportunity to express your core values with an inspiring brand. But getting it wrong can be costly. At Gavin Willis Creative Marketing, we can help make your private school branding effective, helping to attract parents and drive both admissions and elevate the profile of your institution.

Private School Branding
Private School Branding

Emotive private school branding

Private schools often have over a century of history and culture waiting to be utilised. But your private school branding isn’t just about a logo or flashy prospectus, it should represent the stories that have lead to the school’s high-achieving status.

Brand consistency across all communications, whilst also ensuring individuality can be something of a challenge. When browsing through a school’s brochure, parents are looking for nothing short of excellence. We will ensure that your brand communications exemplify the same standard that you expect of your staff, administrators and students.

Private School Branding

“We’ve used GWCM for all of our branding and advertising for over 10 years. They’ve been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.”

5 star rating

Co-Founder, Schoolblazer


Private school branding with Gavin Willis Creative Marketing 

At Gavin Willis Creative Marketing, we’ve worked with some of the worlds biggest educational organisations such as Oxford University Press, Pearson, Macmillan and Schooblazer the UK’s leading provider of School Uniforms to the most prestigious schools, creating a smart and effective marketing strategies, through a range of marketing materials.


Private School Branding

How we can help

We can develop or refresh your education branding, design or update your website and improve your messaging, your advertising and brochures. Our creative will be tailored to increase admissions and attract a diverse mix of students. We foster long-term relationships with our clients and work hard to sum up your winning qualities and features through clever design, compelling campaign writing and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch using the contact form below.

Private School Branding

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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