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London +44 (0)20 3036 0883

Independent & private school marketing – Strategic consultancy

At GWCM, we combine intelligent private school marketing strategies, and innovative creative thinking with a results-focused attitude to help build brand awareness and drive your pupil admissions. We deliver powerful and effective private school marketing ideas, on-brand marketing communications, easy-to-use websites, and clever advertising campaigns that communicate your school brand story and ethos.

Private School Marketing
Private School Marketing

Private school marketing plans, digital marketing & communications

As a specialist school marketing agency, we help build the reputation of independent schools, academy trusts, colleges, and universities, helping them to establish and maintain online presence and achieve higher admissions. We’ve worked with world-leading educators and universities too, such as the University of West London and the University of East Anglia, responding to their unique needs to create effective campaigns focused on delivering measurable results.


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Private School Marketing

How to market a private school – Marketing strategies that attract the right-fit families

Today’s pupils want it real, through compelling brand stories and well-considered content marketing. Independent schools have the opportunity to express a unique proposition and brand tone-of-voice to attract the best. Our fresh insights and stunning creativity will help prospective parents authentically hear your story.

Realistic expectations should start with realistic goals. We can help define your strategy, brand identity, redesign your logo, visual language and website so your marketing will exceed aspirations and do a better job of promoting your academic curriculum at fairs, and taster events to pupils and parents.

We can help to increase international presence too with a search engine strategy that achieves higher admissions, driving traffic to your website by using a full range of clever digital marketing strategies and creative services such as content marketing, SEO, social media, and video.


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Increase enrolment at private schools with print and digital advertising

Our in-house team of experts can help build brand awareness through local and national media PPC & paid social advertising that encourages parents to commit. Our conceptual thinkers can quickly react to any of your busy marketing communications teams’ ad-hoc, last-minute requests too. Our copywriters will work hard with engaging messages that continually reassure parents of the value you offer, shifting perceptions with creative social media content that boosts, or raises your brand awareness, leading more parents to your website in search of information, your admissions process, or pastoral life details.


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Private School Marketing

School marketing videos for education and promotion

Striking, impactful video productions that connect and influence prospective parents’ decisions are a must. Are you are looking for a specialist digital agency to produce an explainer video that portrays your admissions process? From concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that attracts your audience, clearly portrays your school, and answers prospective parents’ questions.


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Private School Marketing

Advertising & social media marketing and management

Our social media team is up-to-date on the latest marketing channels and delivers immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and convince prospective parents to inquire and visit your school. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for Facebook, Twitter, or Instagram.

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creativity will be tailored to increase enrolments and attract a diverse mix of pupils wherever they are. We foster long-term relationships with our clients and work hard, to sum up, your winning qualities and features through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.


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Private School Marketing

Trusted by

EdulinkOne logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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