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At Gavin Willis Creative Marketing, our goal is to bring brands to life. The education sector is full of institutions and companies focused on improving the lives of others, at GWCM we’re proud to help them achieve their own branding potential.
Creative marketing for the education sector requires the ability to build trust, demonstrate knowledge and show that your organisation has the quality and ethos to deliver outstanding service. When it comes to marketing for education, it’s really about inspiring confidence, and this is at the core of our approach.
Remember, in education, you’re marketing to people looking to improve their future or that of their children. With creative marketing, you can give them an idea of what how this can take place.
In the education sector, the importance of your website cannot be overstated. On average, people will visit your website 10-12 times before deciding to opt for you over your competitors. For this reason, you need an online profile that is attractive, inspiring and easy to navigate.
Our in-house team of experts can design original web solutions or revise your existing site for mobile, tablet and desktop, making it SEO-friendly and that your ethos is out there for the world to see at all times.
“We’ve used GWCM for all of our branding and advertising for over 10 years. They’ve been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.”
Working as a school marketing agency, we strive to build the reputation of schools, academy trusts, sponsors and local authorities, helping them achieve higher admissions and enquiries using a full range of bespoke strategies and creative services. We’ve worked with first-rate organisations throughout the education sector, responding to their unique needs to create an effective marketing strategy that is focused on delivering measurable results.
For the past 4 years we have worked with University and Business School, GSM London, who wanted to increase their visibility and position themselves over their competitors as an education provider of choice for local students, so we developed a strong brand proposition and worked with world-renowned photographer Marco Walker to create a series of inspirational images shot across urban London.
With Oxford University Press, we demonstrated our forward-thinking, global approach by creative an effective 3D animation, online practice, unit walk-through and teacher testimonial videos to assist in the launch of ‘Network’, a five-level general English course, to key markets in Asia and Latin America.
Every education provider has a unique identity. Whether you are a higher education course, a nine-week programme or a secondary school, you have an opportunity to demonstrate this in a clear, and coherent way.
By fostering a positive identity for your institution, you can create a cohesive, intelligent brand to attract new students to you time and time again. For more information, have a look at our branding for the education sector case studies, or get in touch via phone or email. To submit an enquiry, click below.