020 3036 0883
01604 638 200
Growing a business takes insight, drive and expertise – along with thorough planning. At GWCM, our marketing strategy services are driven by collaboration and insight, whether we’re using focus groups or segmentation, Big Data or omnichannel retailing. By current estimates, around one-third of global wealth can be attributed to brands, with that number expected to rise to 50% by 2050.
We consistently deliver powerful, lead-generating and engagement-driven campaigns that open doors to new territories, customers and opportunity. We do this by asking difficult questions and mapping a vision for the future. We don’t stop at planning either – throughout any project we track, measure and run a full analysis to make sure it achieves all it set out to do, and respond to any lessons learned, ready for your next campaign.
Every marketing campaign or digital solution must deliver effective results. In-depth user experience modelling, customer profiling, consumer journey mapping and persona development will make a difference to your marketing plans. Our team consists of talented in-house experts that will work closely with you building trusted relationships and partnerships, developing core marketing strategies that meet deadlines and exceed targets.
During World Alzheimer’s Month, we helped, Olympus Care Services, raise awareness of dementia. We developed a strategic plan and communications for social media platforms, which included a ‘tweet sheet’ guide and a series of digital banners, each focusing on a different aspect of dementia. Online, offline and outdoor channels were utilised to drive user interaction and boost awareness of Olympus Care. The campaign gained 2,650 post engagements in total and social audiences increased by 15% as a result during the short campaign.
For higher education provider GSM London, our challenge was to grow intake by 3,500 students, across both their London campuses. Our strategy was based around ‘distinctive and changing lives’. We created top benefit messaging, individual personas and an overarching brand positioning for 3 different intakes of students. The campaign captured urban London in and really resonated with a diverse target audience and successfully drove leads and admissions.
GWCM researched the user experience for the development of MyVoice, a one-of-a-kind interactive tool for victims and witnesses of crime, with the Northamptonshire Police and Crime Commissioner. It was imperative that the strategy was sensitively realised and considered, we orchestrated a specialist team consisting of members from Voice, a victim liaison service, a former police sergeant and individuals affected by crime to curate the information needed to develop the tone.
For more information on how Gavin Willis Creative Marketing could bring your brand to life through our specialist website design agency services,