Growing a business takes insight, drive and expertise – along with thorough planning. At GWCM, our marketing strategy services are driven by collaboration and insight, whether we’re using focus groups or segmentation, Big Data or omnichannel retailing. By current estimates, around one-third of global wealth can be attributed to brands, with that number expected to rise to 50% by 2050.
Acting on the data
We consistently deliver powerful, lead-generating and engagement-driven campaigns that open doors to new territories, customers and opportunity. We do this by asking difficult questions and mapping a vision for the future. We don’t stop at planning either – throughout any project we track, measure and run a full analysis to make sure it achieves all it set out to do, and respond to any lessons learned, ready for your next campaign.
Every marketing campaign or digital solution must deliver effective results. In-depth user experience modelling, customer profiling, consumer journey mapping and persona development will make a difference to your marketing plans. Our team consists of talented in-house experts that will work closely with you building trusted relationships and partnerships, developing core marketing strategies that meet deadlines and exceed targets.
Brands we’ve brought to life
During World Alzheimer’s Month, we helped, Olympus Care Services, raise awareness of dementia. We developed a strategic plan and communications for social media platforms, which included a ‘tweet sheet’ guide and a series of digital banners, each focusing on a different aspect of dementia. Online, offline and outdoor channels were utilised to drive user interaction and boost awareness of Olympus Care. The campaign gained 2,650 post engagements in total and social audiences increased by 15% as a result during the short campaign.
For higher education provider GSM London, our challenge was to grow intake by 3,500 students, across both their London campuses. Our strategy was based around ‘distinctive and changing lives’. We created top benefit messaging, individual personas and an overarching brand positioning for 3 different intakes of students. The campaign captured urban London in and really resonated with a diverse target audience and successfully drove leads and admissions.
GWCM researched the user experience for the development of MyVoice, a one-of-a-kind interactive tool for victims and witnesses of crime, with the Northamptonshire Police and Crime Commissioner. It was imperative that the strategy was sensitively realised and considered, we orchestrated a specialist team consisting of members from Voice, a victim liaison service, a former police sergeant and individuals affected by crime to curate the information needed to develop the tone.
For more information on how Gavin Willis Creative Marketing could bring your brand to life through our specialist website design agency services, click here.
Want to grow your brand and business? Let's discuss how together, we can.
Here’s what our clients say about us...
I had the pleasure of working with Gavin and his team for the purposes of rebranding my business (Great Oakley Brewery). To a man (or woman) they're talented, focused, and professional, and what's more; they're warm and friendly people too. I couldn't be happier. Many thanks.
Guy Jenkins
10:10 24 Jan 18
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
14:16 07 Jun 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
14:16 07 Jun 17
A fantastic team of people to work with, and always come up with some great design ideas. A fab design agency!
Gemma Bower
11:56 28 Feb 18
We love working with the team at Gavin Willis! They always come up with fun, interactive ideas and often with quick turnarounds!
Jennifer Kingsmill
11:41 13 Feb 18
It was a pleasure working with Gavin and team on this video project. They understood the concept and what we were trying to achieve straight away. It was a good collaboration with creative and useful suggestions from them as well as a quick response. We will definitely be using them again!
Stacey Hughes
11:06 19 Apr 21
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
Richard Grazier
14:16 07 Jun 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
14:16 14 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
14:16 07 Nov 17
Excellent help and support when we need it, who could ask for more !
Fiona Campbell
13:25 13 Feb 18
Dynamic team who have worked with us to move our branding and advertising forward helping us to grow the business. Quick to respond to queries and adapt to suit our requirements
Clare Burrows
12:09 10 Oct 17
We've used GWCM for all of our branding and advertising for over 10 years. They've been great, moving the campaign and style onwards whilst safe-guarding our essence. Good people, who will give you the time and attention you need. Highly recommended.
Tim James
11:26 24 May 17
Worked with GWCM for a number of years now and the level of service is always great! Their team always deliver on the creative and we have had some really successful campaigns following our joint working.
Gemma Schofield
10:36 26 May 17
broad range of services and skills .....above all Gavin and his team are really great people to work with ....ive already used them for my last two companies and would highly recommend
richard grazier
10:54 02 Jun 17
We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.
Leanne Atherton
14:56 23 Nov 20
Working with Gavin and the team has been a pleasure. The process was really smooth, handled very efficiently, and the end product exceeded expectations! Thank you GWCM.
Hannah Gibbons
10:46 21 Apr 21
I have worked with GWCM for a couple of years now and have always had a great experience. The quality of everything they have produced our service is exceptional. Communication has always been spot on, and the variety of work that can be completed is incredible. Highly recommended.
Richard Holley
12:42 27 Aug 21
Reed Business School have been working with the team at Gavin Willis for a number of years.They have been instrumental in creating the design and development of our website for 2 new brand designs.The team are very helpful and knowledgeable and can communicate in non technical jargon as appropriate !We have found them extremely accommodating and supportive by providing us with their technical expertise and experience. This has been very helpful in allowing us to achieve our aims without the backing of an in-house dedicated marketing department. They are diligent at meeting deadlines and will quickly respond to any queries/changes we wish to make on an on-going basis.Stella ShawOperations ManagerReed Business School
