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We take complex marketing messages and deliver them as striking, engaging and impactful videos that help our clients connect with their audience. From concept to storyboard, scripting and filming through to final delivery, we can handle it all. So whether you are looking for a corporate video, an animation to accompany an event, or a series of professional YouTube videos, GWCM have the industry knowledge and expertise to deliver.
Video marketing is one of the most engaging, immediate and easy-to-circulate strategies available. At GWCM our team of art directors, designers and videographers have the talent and technological skill to produce stunning video content for your brand.
We create informative, engaging and shareable content to attract your customers, whilst providing an overview of your products or services. Whether this takes the form of an animation, advertisement or a how-to guide.
Our video campaigns are based on detailed research, and we handle every step of the process, including market analysis, scriptwriting and promotion. We’re happy working in a multi-channel landscape too, and can include social media, events and live-streaming as part of projects where required. Throughout our work, we collaboratively deliver the most dynamic, high-quality content possible.
Sometimes, video content can provide a solution to challenges in brand identity, as exemplified with our work for AMI Education Solutions, after a merger left them in need of corporate clarity. We created a bright and fun animated product explainer video for an exhibition, which helped drive leads at the world’s leading technology event.
The first of its kind in the UK, ‘MyVoice’ is an innovative digital, advice tool that enables victims and witnesses to better understand the criminal justice system. An interactive courtroom was developed to demonstrate to the victims or witnesses of crime how going to court may look and feel, to help to eliminate any perceived fear or uncertainty. GWCM created the tool and a series of 7 animated videos to communicate the process in a simple, easy to understand and reassuring manner.
We produced the branding, website and also provided the crew to film the launch of the £250m Midlands Engine Investment Fund (MEIF), launched by the previous Secretary of State, Sajid Javid. The fund will aid the provision of small business loans and debt finances for fast-growth organisations and businesses looking to expand.
“Having worked on a few projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”
Senior Manager, Communications, Midlands Engine Investment Fund
Pamoja Education, the only global online provider for IB Diploma Programme courses, tasked us to develop an informative and professional video to motivate international students and give them insight into Pamoja and their platform. To showcase personal and professional development, we conducted several interviews with course leaders and students.
For more information on how Gavin Willis Creative Marketing could bring your brand to life through our specialist video marketing services, use the contact form below to submit an enquiry.