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The financial marketing solutions you deploy should help you get noticed. They should make people talk about your brand and remember it. At GWCM, we can help you stand out. We support your growth and help you gain market share. We work with corporate finance providers, banks, fintechs, and investment firms. Our goal is to help you cut through the noise. We create smart and effective campaigns that bring your brand to life.
Growing a finance brand takes strategic expertise, thorough planning, drive, and specialist insight. Here at GWCM, our 25 years of experience means we are well-placed to help increase your market share or customer loyalty. We can get your website noticed by search engines, or help leverage your social and video marketing media efforts. We can revue and advise on the best methods to improve your content marketing efforts. We devise strategic marketing campaigns that open doors to new territories, customers, and opportunities. We can audit your existing website, or build you a new one that your target audience will love. We can also boost your organic SEO, so you spend less on PPC.
Defining a compelling brand proposition for a start-up finance brand is what we do at GWCM every day. We reposition respected specialist lenders with distinctive identities. Whether it’s brand guidelines for a bank or investment group, our financial branding experts can help.
Undertaking audits and research to assess your current position. We report on how your audience perceives you. We provide recommendations for a reinvigorated brand strategy going forward. Our brand team can help with naming, renaming, and logo and branding architecture development. This ensures consistency and continuity across all your marketing channels.
Our specialist copywriters can help shape the tone of voice for your brand communications. They get the narrative right to demonstrate your brand culture and ethos. It could be your sustainability credentials or your ethical investment policy. Let us help you attract and recruit the best employees for your growth aspirations. We improve the copy in your internal communications, keep your staff informed and motivated. This helps to remove any barriers amongst your workforce.
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Our tech team can independently audit your current website. We report on performance, SEO, competition, and areas to improve and optimise. GWCM’s UI & UX graphic designers build fantastic-looking sites for banks and finance providers. These sites create strong and lasting impressions on audiences.
Whether your website needs an overhaul or a complete redesign we can help. We build bespoke WordPress websites with a rich, engaging user experience. These sites can capture leads and help convert them over to your finance brand. We have SEO experts who deliver your keyword strategy. They help grow your organic traffic and help produce high-quality, relevant traffic to your website. We also work to tight schedules when needed. We support busy marketing teams with demanding deadlines. We deliver effective, frictionless websites. They are designed to work across mobile, tablet, and desktop.
We have extensive expertise in the design of marketing collaterals such as corporate brochures, financial & investment reports, and newsletters that can help build product and brand awareness. Our graphic design studio will work in partnership with you and your team and offer an extremely fast turnaround on anything from a slide deck for a board meeting to a 120-page economic forecast.
We have talented graphic designers, creative directors, art directors, and artworkers, all capable of creating unique brand design solutions. If you are struggling to find the time to write your copy, we have a wide talent pool of specialist copywriters on hand to help with content, messaging, and tone of voice for your marketing communications.
We can help with your brand advertising, strategic media planning, scheduling, and creative. Our conceptual thinkers shift perceptions and produce engaging ads and OOH posters that will reach out and command your audience’s attention. This boosts and raises brand awareness, helping with customer retention and loyalty.
Whether you are an ambitious start-up fintech, a corporate finance company, or a venture capitalist, we can help. Our advertising strategies are designed to help you scale quickly. We capture audience attention with stand-out creative. This drives visitors to your website and increases interest in your product portfolio.
Our social media experts have honed their skills to communicate with all audiences. This includes Baby Boomers, Generation X, Millennials, and Generation Y. Our specialist consultants, copywriters, and creatives craft compelling messages. These messages drive audience interaction across Facebook, Twitter, Instagram, and LinkedIn. We work with challenger brands as well as global firms with regular ongoing advertising campaign delivery.
The financial world is embracing video marketing. It is one of the most engaging and immediate formats available. It is also easy to share and quick to produce. Your film production requirements will all be managed by our team of scriptwriters, art directors videographers, voice-over artists, and animators who will add brand personality to your marketing with stunning video content.
Our video teams produce financial product and service explainer videos. We also create behind-the-scenes content and day-in-the-life stories. These videos are informative and easy to share. Video and animation are effective for reaching busy, on-the-go audiences. They help explain your financial products and services clearly. They are also ideal for how-to guide content.
From concept to storyboard, scripting, and filming through to final delivery, we can handle it all. If you are looking for an expert financial services agency, GWCM can help. We develop explainer and promotional videos. We also cover events and produce professional YouTube video series. These can include customer stories and experiences. GWCM has the expertise to deliver.
SCHEDULE A FREE CONSULTATION“Having worked on several projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”
Senior Communications Manager, Midlands Engine Investment Fund
Content marketing financial services firms, and put joy in a jar for Barclays
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