We are education marketing specialists. We combine intelligent creativity with consultancy-driven insights. We have a results-focused attitude to help drive educational businesses forward. We create powerful and effective marketing communications. We build easy-to-use websites, and powerful advertising campaigns. Our partnership approach will help drive the leads you need


Many companies now create new disruptive tools for education. An established education marketing agency like GWCM ensures your brand personality is reflected. So, if you’ve developed a unique EdTech product, service, or application that saves teachers valuable time? Or a robot that makes learning more interactive? GWCM helps you focus your marketing budget on key features and benefits. We clearly communicate your position to teachers, schools, and investors. Our team ensures your brand connects with your target audience. We help you stand out in a competitive market.
We help build the reputation of schools, academy trusts, colleges, and universities. We help them to achieve higher admissions. Our team uses a range of clever marketing strategies and creative services. These can launch the education products of the future.
We work with world-leading educators, such as Pearson and Oxford University Press. We respond to their unique needs and create effective campaigns. Our campaigns deliver focused, measurable results for this challenging audience.
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Today’s audiences want authenticity. Through compelling branding and content marketing, organisations can share engaging content. They can use influencer marketing to resonate with audiences. GWCM’s specialist education marketing consultants support research. We support brand positioning and brand architecture. We also complete rebrands for institutions large and small.
Fresh insight and creativity can lead your brand to evolve and grow. The right branding and campaign strategy can help your educational brand excel. It can exceed strategic goals, overcome financial challenges, and surpass expectations.

On average, people will visit your website 10-12 times before making a choice. They may be deciding between you and a competitor. This highlights the importance of a well-optimised website. An easy-to-update CMS built in WordPress cannot be overstated. To compete, you need a mobile-first website. It should be an inspirational and easy to navigate site for a multitude of users.
Our in-house team of experts can design you an original web solution or overhaul your existing site. We ensure the site works for mobile, tablet, and desktop. Sites are optimised with intelligent SEO and showcase your core values. Your audience can access, engage with, and share your content socially.


“Had the pleasure of working with the team from Gavin Willis with a rebranding process for LCME. From their initial research and discovery phase through to the recommendations and implementation I found them to be thorough, detailed and highly professional. Highly recommend them!”
Head of London College of Music Examinations
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EdTech marketing, branding & exhibition stand design for an integrated school information platform
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