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Northampton +44 (0)1604 638200 -
London +44 (0)20 3036 0883

Healthcare marketing that connects. converts. cares.

We’re GWCM, a healthcare marketing agency that understands the sector. We work with care providers, health tech companies, and NHS partners to help raise awareness, build trust, and connect with the right people—securely, accessibly, and ethically. Our goal is to support better communication and, ultimately, better outcomes.

Healthcare Marketing | Branding | Strategy | Campaigns | Specialist Healthcare Website Design | Scalable, Secure & SEO-Ready WordPress Solutions

50+ Google reviews NHS logo

VIEW OUR WORK REQUEST A QUOTE
NHS logo Public Health Northamptonshire logo North Northamptonshire Council logo West Northamptonshire Council logo Olympus Care Services logo Thrive Occupational Therapy Services logo Cheshire East Council logo Liverpool City Region logo Commericial hub logo North East London Health and Care Partnership logo Birmingham City Council logo Healthy Brum logo

Smart, scalable support from a medical marketing agency that gets it

Healthcare websites and UX icon

Healthcare websites & UX

Custom WordPress sites built for accessibility, clarity, and conversions.

Optimised for SEO & Performance

Healthcare content & SEO

Clear, compliant content that supports patients, professionals, and procurement teams.

Campaigns & Advertising icon

Campaigns & advertising

From local awareness to product launches, we plan and execute measurable multichannel campaigns.

Bespoke design

Branding & visual identity

From brand positioning to visual identity, we craft and deploy cohesive healthcare brands that build trust and drive patient engagement.

Website Support & hosting icon

Website support & hosting

Reliable maintenance and fast, green hosting to keep you live and compliant.

Northampton web design

Need a healthcare marketing agency that cuts through the noise?

Marketing in the medical space is tough. Regulations are strict. Trust is essential. And the competition? Fierce. That’s why our healthcare marketing agency creates integrated strategies that meet compliance standards while helping you stand out.

From brand refreshes to digital campaigns, GWCM combines creativity with technical know-how to help your business grow.

  • Patient-first digital content
  • On-brand websites that tick every compliance box
  • Social campaigns with trackable engagement
Northampton web design

Why choose GWCM as your healthcare marketing partner?

  • Healthcare-aware strategy – We understand the audience. From patients and carers to clinicians and commissioners.
  • Bespoke design & development – Clean, user-first design
    tailored to your brand.
  • Full transparency – Flexible pricing packages for NHS bodies and growing medtech firms—with no hidden fees.
  • All under one roof – One team for design, development, video, SEO, content and support.

If you’re looking for a healthcare marketing agency nearby or a proven medical marketing agency with nationwide reach—GWCM delivers.

Northampton web design

Make your message matter

Whether you’re launching a new product, refreshing your brand or scaling digital engagement—we help healthcare companies like yours:

  • Get found via search
  • Build trust with patients and partners
  • Convert visits into referrals or enquiries
  • Integrate with CRMs and booking tools
  • Share gated content and drive lead gen
BOOK A DISCOVERY CALL

Let’s Talk Healthcare Marketing

Clear, practical marketing advice that gets results. We’ve been helping healthcare businesses grow since 1997. Get in touch for a free chat about your project, fill out our form, or contact us to request a quote.


Offices in Northampton & London
Call us on 01604 638200 or 020 3036 0883
Or fill out the form below — we usually reply within 24 hours, often much sooner.

Here’s what our clients say about us...

Dom Light
Having just concluded our first creative marketing project with Gavin Willis, we could not be more delighted with the results. The project ran seamlessly from start to finish, our brief was interpreted and followed with precision and creativity, leading to a fantastic outcome. The team at Gavin Willis Creative Marketing were a pleasure to work with through the project.
Patrick Kitson
Thoroughly enjoyed working with the team. Super helpful with our wordpress requirements
Steve Lang
Gavin and his Team are a joy to work with, incredibly professional, supportive and delivered our project on time. Would highly recommend!
Stu Hosker
GWCM has been a crucial partner in maintaining our NHS North East London digital presence. Their attention to detail during the migration process and ongoing support have been exceptional. With their WordPress expertise, our sites are up-to-date and meet public sector accessibility standards, ensuring we meet our organisation’s statutory requirements and help provide engaging information to local people and stakeholders. A reliable and skilled team indeed!
Dave Lewis
Very easy to deal with, listening and acting upon our requests in a very timely manner and followed up to confirm we were satisfied. Would definitely recommend
Paul Holder
A brilliant and creative team that’s always a pleasure to work with.
Tom McCulloch
We've been using the services of GWCM for many years. Fantastic, creative ideas and always a bit of challenge to get the most out what you're looking for - very easy and friendly to work with too. We keep coming back, what else can I say....
Brant Richards
We were fed up with working with one-man band "IT Crowd" type web support freelancers, we decided to hire GWCM to handle updates and developments on our £2million per year turnover fast moving ecommerce platform.

It's been transformative! I've not had to buy a kayak to support anyone in times of need. Nobody has broken our toilet seat. They've not been weird to our employees. They just get on and do the job. On schedule. At a great price.

Rather than hiring some bloke from the pub to do your webstuff, sometimes it's OK to hire an agency to do it, even if the "creative marketing" in their makes my skin itch a bit.

Thanks Christian (the point of contact we've got) - you're a gem.
Rosie Hayes
Christian has been great at helping with various Wordpress issues. Really helpful and responsive and the development work is high quality and good value. Really glad we found Gavin Willis!
Sarah Parr
We have been nothing but impressed with everything Gavin Willis has done for us in support of our flood project. Not only is the design work of an exceptionally high standard, the customer service, the speed that things happen and the friendliness of the team is all excellent. Nina has become one of our team as far as we are concerned. I would recommend them everyday for all branding and website needs.
FERAS K. ABED
Awesome and professional service and on-time completed job, highly recommend
Michelle Pierre-Carr
Easy to work with and very helpful. I see this as a long term partnership which will work well for my business
Simon H
Very responsive to requests and a show an excellent understanding of our requirements. Very pleasing that they show the necessary creative talent and grasp concepts early on and do not need hand holding.
Jason F
We would like to say a huge thank you too Gavin, Siobhan, Christian & the team at Creative Marketing.
Our website now looks very professional, clear, very easy to navigate and most importantly to us, a website that our son Zac would be proud of !
They are happy to guide or leave you to your own ideas ( we were happy with their guidance ) they were extremely patient with us and we will be forever grateful
You will not regret working with the fantastic team at GWCM.
Mitch Thomason
Great Service, good engagement and communication throughout our work together! Company happy to adapt and be flexible to meet our business needs.
Mark Sanderson
I've worked with Nina on a number of projects for different clients with great results. Easy to work with and comes up with creative ideas to fit clients' needs and budgets. Hope to do more work with GW in the future.
Suzanne Tinkler
The Gavin Willis team are always really helpful and will respond quickly to design briefs and any questions that we have.
They are both knowledgeable and professional and a pleasure to work with.
Kathryn Hall
We needed our public health annual report designed in a digital format in a short space of time, to a high standard. Not only did Gavin Willis say they could do the job, they met the deadline to a very high standard. After the initial contact, Gavin and Nina came to meet us the same day presenting some examples of their work and to gain an understanding of what we required. Throughout the process, Nina, the designer was in regular contact with updates about progress and expected draft deadlines. The communication was excellent and the standard of work was exceptional. We have since asked for hard copies of the report which have also been produced to a very high standard.

After this initial piece of work, we worked closely with Gavin Willis, Nina in particular, to create assets for social media, outdoor advertising, digital screens, bus adverts and varying other channels during the pandemic to create public information. Each time, it was like Nina read my mind and turned my thoughts into reality, she was a pleasure to work with, prompt, a great communicator and with good attention to detail.

The whole team are friendly, professional and trustworthy. I would highly recommend Gavin Willis.
Nikita Wiseman
GWCM have provided a professional and friendly service on a number of projects I have led or supported. The content and designs produced has been phenomenal because they are engaged and take the time to understand what we are trying to achieve. Nina Billington provides guidance and advice while delivering a high quality service with amazing levels of flexibility when needed. They go above and beyond for their clients, I couldn't recommend more highly.
Lindsay Bradley
Having recently worked with GWCM I found them to be a first-rate creative agency to work with. Their expertise, professionalism and friendly nature is exceptional, whilst delivering distinctive creativity and development skills. I would highly recommend this supplier.
Scott Taylor
GWCM went above and beyond throughout the whole process. Their knowledge and professionalism were outstanding at every step of the way and contributed hugely to transforming our brief and requirements. I could not recommend them highly enough, a truly exceptional team of highly skilled individuals who show real passion and care in the work they deliver.
Alison Golding
Great to work with this company, would recommend, excellent communication.
Myrddin Young
Had the pleasure of working with the team from Gavin Willis with a rebranding process for LCME. From their initial research and discovery phase through to the recommendations and implementation I found them to be thorough, detailed and highly professional. Highly recommend them!
Nick Bowen
GWCM are a fantastic creative agency to work with! They have a high standard of professionalism and work hard to deliver quality solutions on time and on budget. The team are friendly and go above and beyond the standard requirements. Very impressed and would definitely work with them again!
Kirsty Minnis
Had an excellent experience working with Christian at Gavin Willis on the build and delivery of the new website for Wandle Housing Association. Would highly recommend as a partner for digital projects.
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