According to reports, the UK EdTech sector is among the fastest growing in Europe and poised for further rapid growth this year, but marketing to the education sector can be a challenge. Educational software companies and providers marketing new software to one of the fastest growing sectors out there right now need more than just a well-designed logo or a Wix website.
As a result of the disruption to standard education caused by the COVID-19 pandemic, governments around the world were forced to take a more favourable view of online learning. Having an effective marketing strategy for your software company will allow you and your business to take control and harness this potential, as the demand for skills to power the fourth industrial revolution continues to grow.
A good website and stand-out branding are essential for educational software companies, if not the most critical component of setting yourself above the competitors in the eyes of your audience. If you need help with a well-thought-out marketing strategy for your start-up software company, our team can help you attract business and build a positive, trustworthy brand that generates revenue.
On average, there could be as many as 12 visits to your website before a customer decides to choose you or a competitor. Ensuring your business has a well-performing website can make all the difference. To compete, you need an online presence that’s mobile-first, informative and of course, easy to navigate and beautifully designed and coded.
At GWCM we produce our websites in WordPress to make it easy for you to update. Our -house team of experts can design you an original web solution or overhaul your existing site, ensuring the user journey is a breeze to navigate and it’s optimised with intelligent SEO to attract an organic audience without the need to spend too much on advertising.
Videos and animations that are striking and impactful help connect and engage audiences. If you need an explainer video to show demonstrate how your solution can save teachers time in the classroom, on-location filming of your product being used in class, or testimonials from customers – we can help. Our team of art directors, scriptwriters, animators, videographers, and voice-over artists create informative, shareable content that attracts audiences. From concept to storyboard, scripting, animation, or, filming through to final delivery we’ve got your back.
Since social media evolved, our in-house talent has produced engaging content for the Baby Boomers to Generation X, Millennials to Generation Y, and our creative experts have honed the skills to communicate with anyone. Our specialist social media marketing consultants & copywriters can write compelling messages to shout about your brand features and benefits, driving audience interactions for Facebook, Twitter, Instagram, and TikTok.
At GWCM, we’ve worked with notable education sector giants such as Oxford University Press, but also Overnet Data, a high growth EdTech provider helping to maximise the potential of their integrated school information platform. We’ve also helped Pamoja Education, which has an outstanding track record of delivering the International Baccalaureate (IB) Diploma Programme.
Have a look at our Case Studies, or contact us to find out how we can add more value to your business.
“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”Global Campaigns Marketing Manager, Oxford University Press
“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”Professor, University of East Anglia
“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”Marketing Manager, Global University Systems