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According to reports, the UK EdTech sector is among the fastest growing in Europe. It is poised for further rapid growth this year, but marketing to the education sector can be a challenge. Educational software companies need more than a well designed logo. A Wix website alone is not enough to succeed.
The COVID-19 pandemic disrupted standard education. Governments around the world were forced to take a more positive view of online learning. Having an effective marketing strategy will allow your software company to take control. It helps and harness this potential as demand grown. Skills to power the fourth industrial revolution are increasingly needed.
A good website and stand-out branding are essential for educational software companies. They are a critical component of setting yourself above the competitors in the eyes of your audience. If you need help with a marketing strategy for your start-up software company, we can assist. Our team can help you attract the business and build a positive, trustworthy brand that generates revenue.
On average, there could be up to 12 visits to your website before a customer decides to choose you or a competitor. Ensuring your business has a well-performing website can make all the difference. To compete, you need an online presence that’s mobile-first, informative online presence. It should be easy to navigate, beautifully designed and well coded.
At GWCM we produce our websites in WordPress to make it easy for you to update. Our -house team of experts can design you an original web solution or overhaul your existing site. We ensure the user journey is easy to navigate. Sites are optimised with intelligent SEO to attract an organic audience. This reduces the need to spend too much on advertising.
Videos and animations that are striking and impactful help connect and engage audiences. If you need an explainer video to show how your solution can save teachers time in the classroom, we can help. On-location filming can show your product being used in class. We can capture customer testimonials. Our team of art directors, scriptwriters, animators, videographers, and voice-over artists create informative, shareable content. This content attracts and engages audiences. From concept to storyboard, scripting, animation, or, filming through to final delivery we’ve got your back.
Since social media evolved, our in-house team has produced engaging content for the Baby Boomers to Generation X, Millennials to Generation Y. Our creative experts have honed the skills to communicate with anyone. Our specialist social media marketing consultants and copywriters write compelling messages. These messages highlight your brand features and benefits. They driving audience interactions for Facebook, Twitter, Instagram, and TikTok.
At GWCM, we’ve worked with notable education sector giants such as Oxford University Press. We also work with Overnet Data, a high growth EdTech provider. We helped to maximise the potential of their integrated school information platform. We’ve also supported Pamoja Education, which has an outstanding track record. They deliver the International Baccalaureate (IB) Diploma Programme.
Have a look at our Case Studies, or contact us to find out how we can add more value to your business.
EdTech marketing, branding & exhibition stand design for an integrated school information platform
VIEW CASE STUDY“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”
Global Campaigns Marketing Manager, Oxford University Press“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”
Professor, University of East Anglia“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”
Marketing Manager, Global University Systems