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Higher education marketing agency to outsmart your competition

GWCM is a specialist higher education marketing agency. Our strategies and creative advertising solutions build a strong brand presence. We will showcase your offering effectively. Need powerful, effective, inclusive, goal-driven campaigns? Deploy our results-focused attitude and strategic expertise. Brief our talented creatives to help to build your brand awareness and drive student admissions.

Higher Education Marketing
Higher Education Marketing

University branding agency services to increase overseas applications

Founded in 2017, we know things. We will help Identify and highlight what sets your institution apart. Do you have cutting-edge facilities, or a vibrant campus culture? Our visual enquiries, will unearth the facts. We’ll develop the narrative to communicate your unique brand story and ethos. We can help define your strategy, and bring new life to your brand identity. Need a brand architecture rethink, or new logo? Our creatives will redefine your visual language, and improve your social media. A consistent brand identity across all your marketing channels is a must. Our brand experts develop clear, compelling messages which help attract attention from potential stakeholders.

Higher Education Marketing

Strong, consistent, engaging higher education digital agency solutions

Today’s students want it real. Your university brand should express a unique proposition and tone of voice to attract the best. From your website to social media, every detail needs to be carefully considered. We can help with a comprehensive social media strategy that aligns with your goals and target audience. Our higher education agency services are focused on delivering measurable results. We can develop a content calendar and create blog posts, videos, infographics and webinars. We can then make data-driven decisions to optimise and improve our digital strategies.

We help Universities and Colleges that need to attract higher student admissions wherever they are. Our search engine strategies work alongside our creative services. These include content marketing, social media, and video, all of which will drive traffic to your website.


Higher education creative services

Our talented team can help build brand awareness through local and national media, PPC & paid social advertising. We help encourage students to commit. Our creatives will quickly react to any of your busy marketing communications teams’ last minute requests too. Our copywriters will engage your audience with messages that continually reassure students. Parents will be made aware of the value you offer. We create narratives that shift perceptions. All delivered through creative social media content it will boost or raise your brand awareness. More students will visit your website in search of information, your admissions process, or pastoral life culture.

Higher Education Marketing

Marketing videos for education and university promotion

Are you are looking to produce an explainer video that portrays your global student brand? Striking, impactful video productions that connect and influence prospective students’ decisions are a must. From concept to storyboard, scripting, animation, or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators. We have videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that attracts the student audience. Your location, facilities, and resources will be clearly portrayed, answering prospective student questions.

Higher Education Marketing

Social media marketing for educational institutions

Our social media team is on it with the latest marketing channels. We produce immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate. They will convince prospective parents to inquire about and visit your facility. Our specialist social media marketing consultants & copywriters write compelling messages. These will drive website traffic and interactions for YouTube, Facebook, Twitter, Instagram, or TikTok.

Why choose GWCM?

One word – experience. Take a look at our Case Studies, and see how we increase visibility and help others. See how we are helping to position University West London above their competitors. Our creativity will be bespoke to your University, no off-the-shelf stuff here. We will help to increase enrolments and attract a diverse mix of students wherever they are hanging-out. We foster long-term relationships with our clients and work hard. Your winning qualities will be exposed through stunning design, compelling campaigns, and multi-channel marketing.

For more information, take a look at our Case Studies, or get in touch now.

Higher Education Marketing

“Had the pleasure of working with the team from Gavin Willis with a rebranding process for LCME. From their initial research and discovery phase through to the recommendations and implementation I found them to be thorough, detailed and highly professional. Highly recommend them!”

Head of London College of Music Examinations


Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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