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Northampton +44 (0)1604 638200 -
London +44 (0)20 3036 0883

Transform your education marketing results with a proven education marketing agency

As a leading education marketing agency, we specialise in helping universities, schools and education providers increase enrolments through data-driven digital strategies. With successful campaigns delivered across the UK, we’re a trusted education marketing agency for top institutions nationwide. Our expertise in brand positioning and student recruitment ensures we understand what motivates prospects to choose your institution over competitors. When you need to transform your education marketing results, we deliver measurable outcomes that drive real growth.

50+ Google reviews

Oxford university press logo Notre Dame logo University of West London logo University of East Englia logo Pearson logo London Professional Training College Reed Business School logo Pamoja logo Brunel university logo Elsevier logo Kings college london logo Oxford Royale logo Collins logo EdulinkOne logo Macmillan logo Global university systems logo
Northampton web design

Why top education brands choose our education marketing agency

Student-Focused Marketing that Converts: Today’s students conduct extensive research before making enrolment decisions.

As an experienced education marketing agency, we help to reach them precisely where they spend their time—across social media platforms, mobile devices, and key digital touchpoints. Our campaigns create authentic, engaging content that genuinely resonates with Gen Z and Millennial learners.

Northampton web design

Proven track record to transform your education marketing results

Our education marketing agency consistently delivers significant increases in qualified leads with more prospects who actually convert, improved application completion rates through streamlined enrolment funnels that work, enhanced social media engagement by building genuine communities around your brand, and transparent ROI tracking that provides clear visibility into every campaign’s performance.

Complete Digital Marketing Solutions

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WordPress website development

Mobile-first, conversion-optimised WordPress websites designed to guide prospects seamlessly through the enrollment journey

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Social media marketing

Compelling content strategies for Instagram, TikTok, and LinkedIn that build engaged student communities

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Video production

Explainer videos, authentic student testimonials and professional campus tours, that showcase your institution’s unique strengths

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SEO & PPC

Targeted campaigns that capture high-intent searches and drive quality applications directly to your admissions team

Northampton web design

“Had the pleasure of working with the team from Gavin Willis with a rebranding process for LCME. From their initial research and discovery phase through to the recommendations and implementation I found them to be thorough, detailed and highly professional. Highly recommend them!”

Head of London College of Music Examinations

FREE CONSULTATION
Northampton web design

What to expect when working with our education marketing agency

Many of our education clients begin seeing improved engagement within 3–4 weeks, with a steady rise in qualified leads typically following within 2–3 months of campaign launch.

From universities, colleges, primary and secondary schools to training providers, and EdTech companies, our experience spans the entire education sector.

We can offer a free consultation that includes a high-level review of your current marketing, insights into how you compare with competitors, and initial recommendations to help improve your education marketing results.

Prospective students and parents deserve transparency—help them make informed decisions

We help education institutions build trust and provide value at each critical stage—from initial research through enrolment decisions. Through data-driven strategies and authentic storytelling, we ensure your institution connects meaningfully with families when they need information most. Our process will help to transform your education marketing results.

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Discovery phase

Deep dive into understanding your enrolment goals and target student demographics

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Strategic planning

Creating a tailored marketing roadmap specific to your institution’s needs

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Campaign implementation

Executing integrated campaigns across all relevant digital channels

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Continuous optimisation

Ongoing improvement based on real performance data and results

Ready to transform your education marketing results?

Boost enrolments with expert insights from our education marketing agency.
We’ll audit your current efforts, uncover new opportunities, and share proven strategies that work.
Book your FREE 30-minute strategy call—just fill out the form or get in touch for a quote.


Offices in Northampton & London
Call us on 01604 638200 or 020 3036 0883
Or fill out the form below — we usually reply within 24 hours, often much sooner.

Here’s what our clients say about us...

Having just concluded our first creative marketing project with Gavin Willis, we could not be more delighted with the results. The project ran seamlessly from start to finish, our brief was interpreted and followed with precision and creativity, leading to a fantastic outcome. The team at Gavin Willis Creative Marketing were a pleasure to work with through the project.
Thoroughly enjoyed working with the team. Super helpful with our wordpress requirements
Gavin and his Team are a joy to work with, incredibly professional, supportive and delivered our project on time. Would highly recommend!
GWCM has been a crucial partner in maintaining our NHS North East London digital presence. Their attention to detail during the migration process and ongoing support have been exceptional. With their WordPress expertise, our sites are up-to-date and meet public sector accessibility standards, ensuring we meet our organisation’s statutory requirements and help provide engaging information to local people and stakeholders. A reliable and skilled team indeed!
Very easy to deal with, listening and acting upon our requests in a very timely manner and followed up to confirm we were satisfied. Would definitely recommend
A brilliant and creative team that’s always a pleasure to work with.
We've been using the services of GWCM for many years. Fantastic, creative ideas and always a bit of challenge to get the most out what you're looking for - very easy and friendly to work with too. We keep coming back, what else can I say....
We were fed up with working with one-man band "IT Crowd" type web support freelancers, we decided to hire GWCM to handle updates and developments on our £2million per year turnover fast moving ecommerce platform.

It's been transformative! I've not had to buy a kayak to support anyone in times of need. Nobody has broken our toilet seat. They've not been weird to our employees. They just get on and do the job. On schedule. At a great price.

Rather than hiring some bloke from the pub to do your webstuff, sometimes it's OK to hire an agency to do it, even if the "creative marketing" in their makes my skin itch a bit.

Thanks Christian (the point of contact we've got) - you're a gem.
Christian has been great at helping with various Wordpress issues. Really helpful and responsive and the development work is high quality and good value. Really glad we found Gavin Willis!
We have been nothing but impressed with everything Gavin Willis has done for us in support of our flood project. Not only is the design work of an exceptionally high standard, the customer service, the speed that things happen and the friendliness of the team is all excellent. Nina has become one of our team as far as we are concerned. I would recommend them everyday for all branding and website needs.
Awesome and professional service and on-time completed job, highly recommend
Easy to work with and very helpful. I see this as a long term partnership which will work well for my business
Very responsive to requests and a show an excellent understanding of our requirements. Very pleasing that they show the necessary creative talent and grasp concepts early on and do not need hand holding.
We would like to say a huge thank you too Gavin, Siobhan, Christian & the team at Creative Marketing.
Our website now looks very professional, clear, very easy to navigate and most importantly to us, a website that our son Zac would be proud of !
They are happy to guide or leave you to your own ideas ( we were happy with their guidance ) they were extremely patient with us and we will be forever grateful
You will not regret working with the fantastic team at GWCM.
Great Service, good engagement and communication throughout our work together! Company happy to adapt and be flexible to meet our business needs.
I've worked with Nina on a number of projects for different clients with great results. Easy to work with and comes up with creative ideas to fit clients' needs and budgets. Hope to do more work with GW in the future.
The Gavin Willis team are always really helpful and will respond quickly to design briefs and any questions that we have.
They are both knowledgeable and professional and a pleasure to work with.
We needed our public health annual report designed in a digital format in a short space of time, to a high standard. Not only did Gavin Willis say they could do the job, they met the deadline to a very high standard. After the initial contact, Gavin and Nina came to meet us the same day presenting some examples of their work and to gain an understanding of what we required. Throughout the process, Nina, the designer was in regular contact with updates about progress and expected draft deadlines. The communication was excellent and the standard of work was exceptional. We have since asked for hard copies of the report which have also been produced to a very high standard.

After this initial piece of work, we worked closely with Gavin Willis, Nina in particular, to create assets for social media, outdoor advertising, digital screens, bus adverts and varying other channels during the pandemic to create public information. Each time, it was like Nina read my mind and turned my thoughts into reality, she was a pleasure to work with, prompt, a great communicator and with good attention to detail.

The whole team are friendly, professional and trustworthy. I would highly recommend Gavin Willis.
GWCM have provided a professional and friendly service on a number of projects I have led or supported. The content and designs produced has been phenomenal because they are engaged and take the time to understand what we are trying to achieve. Nina Billington provides guidance and advice while delivering a high quality service with amazing levels of flexibility when needed. They go above and beyond for their clients, I couldn't recommend more highly.
Having recently worked with GWCM I found them to be a first-rate creative agency to work with. Their expertise, professionalism and friendly nature is exceptional, whilst delivering distinctive creativity and development skills. I would highly recommend this supplier.
GWCM went above and beyond throughout the whole process. Their knowledge and professionalism were outstanding at every step of the way and contributed hugely to transforming our brief and requirements. I could not recommend them highly enough, a truly exceptional team of highly skilled individuals who show real passion and care in the work they deliver.
Great to work with this company, would recommend, excellent communication.
Had the pleasure of working with the team from Gavin Willis with a rebranding process for LCME. From their initial research and discovery phase through to the recommendations and implementation I found them to be thorough, detailed and highly professional. Highly recommend them!
GWCM are a fantastic creative agency to work with! They have a high standard of professionalism and work hard to deliver quality solutions on time and on budget. The team are friendly and go above and beyond the standard requirements. Very impressed and would definitely work with them again!
Had an excellent experience working with Christian at Gavin Willis on the build and delivery of the new website for Wandle Housing Association. Would highly recommend as a partner for digital projects.
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