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B2B healthcare marketing and responsive website to improve user experience and boost care home leads

Responsive E-commerce Website BACK TO OUR WORK

CLIENT: Olympus Care Services

SECTOR: B2B Healthcare Marketing

SCOPE: Responsive E-commerce Website

Our B2B healthcare marketing skills were used to help Olympus Care Services which provides care and support services for older people, adults with a disability, and specialist care for those with dementia.

With slow webpage load times, confusing navigation, tired design, and user experience, Olympus needed a new healthcare website to attract individuals and families in need of support, referrals from occupational therapists, volunteers, and care working staff.

Olympus Care Services approached GWCM, due to our B2B healthcare marketing experience. An accessible and practical website was designed and developed by our talented team using the WordPress CMS to promote their care homes. The sales of their assistive technology and crisis response elements were developed into an eCommerce solution. With a much-improved user journey that allows users to promptly navigate and find the information they require, the brand has recently been merged into adult social services run by Northamptonshire Councils.


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Responsive E-commerce Website Responsive E-commerce Website Responsive E-commerce Website Responsive E-commerce Website Responsive E-commerce Website

It’s been a pleasure to work alongside the team at GWCM as they made every effort to thoroughly understand our brand and our customers needs which is crucial when creating platforms for them to use. The work they have created has helped us to improve our customers knowledge of assistive technology by enabling them to browse our products on a functional and accessible platform – Marketing Assistant, Olympus Care Services 

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