B2B healthcare marketing and responsive website to improve user experience and boost care home leads

CLIENT: Olympus Care Services

SECTOR: B2B Healthcare Marketing

SCOPE: Responsive E-commerce Website

Our B2B healthcare marketing skills were used to help Olympus Care Services. They provide care for older people, adults with disabilities, and specialist care for those with dementia.

The old site had slow loading, confusing navigation, and a tired design. Olympus needed a new healthcare website. It aimed to attract individuals and families. People needing referrals from occupational therapists, volunteers, and care staff.

Olympus approached GWCM, due to our B2B healthcare marketing experience. Our team designed and developed an accessible, practical website using WordPress CMS to promote their care homes. We built an eCommerce solution for sales of assistive technology and crisis response services. The improved user journey lets visitors quickly find the information they need. The brand has recently merged into adult social services run by Northamptonshire Councils.

LEARN MORE ABOUT OUR HEALTHCARE MARKETING AGENCY SERVICES