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Marketing university courses – strategies to outsmart your competition

At GWCM, we help with marketing university courses. Our results-focused attitude helps to build brand awareness and drive student admissions. Need a powerful, effective, inclusive, goal-driven campaign? Our talented creatives use their skills to help reach student audiences effectively.

Universities Marketing
Universities Marketing

Increase your applications with our University marketing services

Our university marketing services help to build the reputation of institutions big and small. Our on-brand marketing communications will help showcase your brand story and ethos. We can audit your University website and ensure it is user-friendly and well-optimised for search. Our campaigns will be developed with career aspirations in mind. Our work helps to portray success-driven, forward-thinking Universities. We can help to attract the best quality teaching staff too.

Universities Marketing

Need to adapt to changing trends and stay ahead of your competition?

Today’s students want it real. Your University brand should express a unique proposition and tone of voice to attract the best. From your website to social media, every detail needs to be carefully considered. Our fresh insights together with effective creativity are focused on delivering measurable results. Our fully-integrated solutions can form part of your whole marketing strategy.

Realistic expectations should start with realistic goals. We can help redefine your strategy and bring new life to your brand identity. We can help redesign your brand, visual language, or social media so your marketing exceeds your aspirations. We can even do a better job of promoting your open days, tours, and visits.

We help universities that constantly need to compete to attract new students and achieve higher admissions. A well-thought-out strategy should use a full range of clever digital marketing strategies. Our tactics will drive traffic to your website and lead to higher admissions. Our analytics tools monitor performance to understand what works and what didn’t. We then optimise our efforts accordingly.


Campaigns & marketing strategies for FE educational institutions

Our in-house team of experts can help build brand awareness through local media PPC & paid social advertising. We help encourage students to commit. Our conceptual thinkers will react fast to any of your busy marketing communications teams’ last-minute requests. Our copywriters create compelling messages that continually reassure students of the value you offer. We shift perceptions with our creative social media content. We can boost, and raise your brand awareness. We can help lead students to your website in search of information, your admissions process, or course details.

Universities Marketing

Marketing videos for University

Striking, impactful video productions that connect and influence industry placements are a must. GWCM can produce a case study video that portrays your student’s life, culture, and facilities. From concept to storyboard, scripting, animation, or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors. We bring in scriptwriters, animators, videographers, and voice-over artists too. Our entire team has the talent and skills to produce stunning video content. Our video team creates informative, shareable content. Content that attracts audiences and portrays your University, and answers prospective students’ questions.

Universities Marketing

Social media marketing for University

Our social media team is on-trend with the latest marketing channels. We produce immersive, meaningful content that reaches students across all major social networks. Our agency experts have honed the skills to communicate well. Our work convinces prospective students to inquire about and visit your University. Our specialist social media marketing consultants & copywriters write compelling messages. These help to drive website traffic and interactions for YouTube, Instagram, or TikTok.

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creativity will be tailored to increase enrolments and attract a diverse mix of students wherever they are. We foster long-term relationships with our clients. We always work hard, to sum up, your winning qualities and features. We do this through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.

Universities Marketing

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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