CLIENT: Syngenta Turfs & Landcapes
SECTOR: Agriculture I Turf Management
SCOPE: Custom Built Exhibition Stand Design and Build
GWCM designed a custom-built exhibition stand for Syngenta’s Turfs and Landscapes division. The BTME show is Europe's leading event for golf and sports turf management professionals. Our stand won ‘Best-in-show’ out of 100+ exhibitors and was visited by 10,000 unique visitors. These included turf managers, golf club owners, and industry decision-makers.
Syngenta is a leading Turf company. They have over 30 years of Turf management expertise. They wanted to captivate a way to show their latest products and innovations in sports turf. as well as the opportunity for attendees to secure special show offers. Our bespoke exhibition design team rewarded Syngenta. Our exhibition space was designed around a golf simulation experience. In total 250 players took the golf challenge and the stand was crowned 'best in show' by the organisers. Above all, it increased visitor dwell time on the stand. It drove awareness of their portfolio of turf products and cutting -edge turf-tech whilst capturing customer data.