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BACK TO OUR WORKCLIENT: First Intuition International
SECTOR: Education & Professional Training
SCOPE: Brand Evolution & Identity Refinement I Copywriting I Flagship Brochure Design I Editable Marketing Toolkit I Social Media
GWCM were proud to partner with leading accountancy training provider First Intuition International. The aim is to develop a suite of brand and marketing materials. This will support the organisation’s international growth ambitions. This project was a standout example of strategic education services marketing. It's designed to position the brand effectively within a competitive global learning environment.
First Intuition has a strong reputation in the UK for delivering high-quality professional education and training. As they expanded into international markets, it was vital their communications evolved. It needed to reflect this broader scope while maintaining the strength and integrity of their established brand. Our role was to build a cohesive set of assets aligned with their ambition. We ensured consistency and impact across every platform and region.
With international growth on the horizon, First Intuition needed to update their brand and marketing assets. They needed to communicate effectively to a global audience. This required maintaining the organisation’s established credibility in the UK while creating materials that would resonate across diverse international markets.
To reflect the organisation’s international evolution, we reimagined the logo. The name updated from ‘Learning Solutions’ to ‘International’, while maintaining visual continuity. A full logo suite was developed for both print and digital marketing for education providers. This meant it was ready for use across multiple global applications.
In our creative discovery and conceptualisation phase, we explored the visual direction for the new international-facing materials. We reviewed the existing brand and developed a mood board. This guided colour palettes, imagery, and thematic styling. This ensured all design work aligned with First Intuition’s core values while appealing to a diverse, global audience. It's an essential component of marketing strategies for educational institutions.
With the visual approach defined, we designed a flagship brochure. It featured a streamlined design, engaging copy, and a clear visual hierarchy. Designed to lead the reader through key messaging. Delivered as both a press-ready PDF and a digitally optimised brochure for online education marketing. It will become the cornerstone of the international communications toolkit.
Recognising the importance of scalable in-house content creation, we also produced a suite of branded templates. These included:
Each template was carefully aligned with the brochure to ensure strong visual and tonal consistency across all channels. This supported internal teams in delivering consistent education sector marketing content.
This project was an exciting opportunity for our creative team to support First Intuition International at a pivotal stage in their growth. We delivered a confident, future-facing brand presence. And a robust education services marketing toolkit. We helped them connect more effectively with international learners and partners alike.
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