Education Services Marketing for First Intuition International

CLIENT: First Intuition International

SECTOR: Education & Professional Training

SCOPE: Brand Evolution & Identity Refinement I Copywriting I Flagship Brochure Design I Editable Marketing Toolkit I Social Media

GWCM were proud to partner with leading accountancy training provider First Intuition International to develop a suite of brand and marketing materials supporting the organisation’s international growth ambitions. This project was a standout example of strategic education services marketing, designed to position the brand effectively within a competitive global learning environment.

First Intuition has a strong reputation in the UK for delivering high-quality professional education and training. As they expanded into international markets, it was vital their communications evolved to reflect this broader scope, while maintaining the strength and integrity of their established brand. Our role was to build a cohesive set of assets aligned with their ambition, ensuring consistency and impact across every platform and region.

To reflect the organisation’s international evolution, we reimagined the logo, updating the naming from ‘Learning Solutions’ to ‘International’, while maintaining visual continuity. A full logo suite was developed for both print and digital marketing for education providers, ready for use across multiple global applications.

In our creative discovery and conceptualisation phase, we explored the visual direction for the new international-facing materials. We reviewed the existing brand and developed a mood board to guide colour palettes, imagery, and thematic styling. This ensured all design work aligned with First Intuition’s core values while appealing to a diverse, global audience—an essential component of marketing strategies for educational institutions.

With the visual approach defined, we designed a flagship brochure featuring a streamlined design, engaging copy, and a clear visual hierarchy to lead the reader through key messaging. Delivered as both a press-ready PDF and a digitally optimised brochure for online education marketing, it will become the cornerstone of the international communications toolkit.

Recognising the importance of scalable in-house content creation, we also produced a suite of branded templates. These included a PowerPoint/Google Slides presentation, social media post templates, an online event banner, and a LinkedIn post layout. Each was carefully aligned with the brochure to ensure strong visual and tonal consistency across all channels—supporting internal teams in delivering consistent education sector marketing content.

This project was an exciting opportunity for our creative team to support First Intuition International at a pivotal stage in their growth. By delivering a confident, future-facing brand presence and a robust education services marketing toolkit, we helped them connect more effectively with international learners and partners alike.