CLIENT: National Farmers Union
SCOPE: Exhibition Graphics
In order to capture footfall, the NFU approached GWCM to create some large-scale exhibition graphics for their annual NFU Conference, which takes place every year in February. The event sets the tone for the farming year and is one of the agricultural sector’s biggest events exploring topics that matter the most, the threats, challenges and opportunities that lay ahead.
Representing more than 46,000 farming and growing businesses, the NFU had a large communal space where attendees could congregate in-between seminars. Being such a large area, there was the opportunity for promotion of members services, but also the challenge of filling the huge space and creating the right impression.
The end result is a bright welcoming, wrap-around stand that truly made an impact. With integrated showcases, LCD screens, meeting areas a powerful messaging, the stand displays the benefits of being an NFU member, as well as the latest Back British Farming campaigns and news.
Just want to thank you all again for your work with these. They are quite refreshing! – Marketing Advisor, NFU