CLIENT: Johnson & Starley
GWCM was approached to deliver a heating marketing advertising campaign for Johnson & Starley. Established in 1922 they are long recognised as the UK's leading manufacturer of reliable and more importantly energy-saving heating and ventilation solutions to the UK domestic heating market.
Johnson & Starley boilers are designed and manufactured in Great Britain and as an environmentally conscious company, their products include, an innovative QuanTec boiler range plus the marketing-leading WarmCair range of warm air heaters. There is also a range of mechanical ventilation with innovative heat recovery units favoured by many hotel chains.
To help improve the company's national brand awareness we developed a series of five print advertisements that would communicate with Johnson & Starley's key audience of installers, developers, those in private and social housing sectors, and hotel chains.