Heating marketing advertising campaign for the UK's leading heating & ventilation supplier

CLIENT: Johnson & Starley

SECTOR: Energy

SCOPE: Advertising

GWCM was approached to deliver a heating marketing advertising campaign for Johnson & Starley. Established in 1922 they are long recognised as the UK's leading manufacturer of reliable and more importantly energy-saving heating and ventilation solutions to the UK domestic heating market.

Johnson & Starley boilers are designed and manufactured in Great Britain and as an environmentally conscious company, their products include, an innovative QuanTec boiler range plus the marketing-leading WarmCair range of warm air heaters. There is also a range of mechanical ventilation with innovative heat recovery units favoured by many hotel chains.

To help improve the company's national brand awareness we developed a series of five print advertisements that would communicate with Johnson & Starley's key audience of installers, developers, those in private and social housing sectors, and hotel chains.

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