Motorsport Marketing: Exhibition Branding & Design for Silverstone Museum’s 75 Years of F1^®

CLIENT: Silverstone Museum

SECTOR: Motorsport

SCOPE: Branding I Logo design I Exhibition Creative I Social Media

We were proud to work once again with Silverstone Museum. This time on a landmark motorsport marketing project to celebrate 75 Years of Formula 1^®. The exhibition marks the anniversary of the first-ever Formula 1^® Driver’s World Championship race, held at Silverstone in 1950.

Our team developed the full exhibition branding and design. From the title concept and motorsport-inspired logo to a complete set of graphic panels and large-format displays. The creative approach was all about striking the right balance. To honour Formula 1^®’s rich heritage while reflecting the fast-paced energy of today’s sport.

The Challenge

The exhibition needed to celebrate a historic milestone while appealing to modern motorsport audiences. It was essential to capture decades of F1^® history in a visually engaging, cohesive way. It needed to be accessible for both long-time fans and new visitors. The design also had to accommodate over 60 exhibits, including rare cars, trophies, and artefacts.

Our Solution

Launched on May 13, 2025, exactly 75 years to the day since that first race. The exhibition features more than 60 exhibits. It featured championship-winning cars, race-worn suits, trophies, and rare artefacts. Highlights include iconic vehicles driven by F1^® legends such as Lando Norris, Nigel Mansell, Damon Hill, and Niki Lauda.

Our design work focused on clear, engaging storytelling. Each panel was carefully crafted to echo the era it represents. Through considered use of typography, colour and layout—bringing decades of F1^® history to life for visitors. A standout moment was the exhibition’s exclusive launch night with Damon Hill, featuring his 1996 title-winning Williams FW18 alongside his father Graham Hill’s 1960s BRM.

The Results

This project was an exciting opportunity to apply our branding and design capabilities to the world of motorsports marketing. Helping shape a visitor experience that continues to draw in thousands of F1^® fans. By combining heritage, energy, and storytelling, the exhibition created a memorable, visually striking celebration of Formula 1^®’s history.