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BACK TO OUR WORKCLIENT: Northamptonshire Stop Smoking Service
SECTOR: Public Sector
SCOPE: Marketing Campaigns | Translation Services | Promotional Merchandise
Public Health Northamptonshire commissioned us to deliver several public sector marketing campaigns to help the county become tobacco-free. Tobacco remains a leading cause of preventable ill-health and death, so the Northamptonshire Stop Smoking Service uses engagement work with partners to reduce tobacco smoking.
Statistics show that people are four times more likely to give up smoking with professional support rather than going it alone. The challenge was to communicate stop smoking support and advice to a diverse audience across Northamptonshire using accessible and engaging campaign materials.
Our advertising campaigns, messages, and promotional literature were translated into four widely used European languages as part of a coordinated approach to tobacco prevention and control.
Publicised widely across Northamptonshire, the campaign included posters, leaflets, promotional merchandise, and social media content designed to make smoking less accessible, acceptable, and desirable. Clinics, courses, and advice were promoted by the Tobacco Control Team to help the public quit smoking and begin a smoke-free life.
The campaign helped raise awareness of stop smoking services and support across Northamptonshire through a wide-reaching multilingual communications campaign.
The quality and effectiveness of the work was recognised by the North & West Area Manager and Tobacco Control Lead:
"I have worked with GWCM for a couple of years now and have always had a great experience. The quality of everything they have produced our service is exceptional. Communication has always been spot on, and the variety of work that can be completed is incredible. Highly recommended."
North & West Area Manager and Tobacco Control Lead
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