SECTOR: Education | Retail
SCOPE: Strategy | Art Direction | Photography | Advertising
In an increasingly competitive market, and as a retail marketing agency, GWCM have worked hard to ensure that Schoolblazer have always had ‘the edge’ when it comes to their advertising campaigns. However, competitive gains and ambitious growth plans meant our creative and messaging now needed to work harder.
The brief was to develop a new advertising campaign that would advocate Schoolblazer as distinctive & disruptive. We sourced a contemporary, award-winning, architect designed beach front location in Camber Sands to shoot the models against, in contrast to the usual public school setting.
We commissioned photographer Sam Robinson, who has worked with a number of brands such as New Look, Marks & Spencer and Primark to create a series of inspirational, high-end images. Resulting in a stunning end of summer campaign for Schoolblazer that positions them in a different league to their competition.