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A polished, fresh and inspirational new look for the UK’s leading supplier of Independent Schoolwear

Strategy | Art Direction | Photography | Advertising

CLIENT:

Schoolblazer

SECTOR:

Education | Retail

SCOPE:

Strategy | Art Direction | Photography | Advertising


In an increasingly competitive market, we have worked hard to ensure that Schoolblazer have always had ‘the edge’ when it comes to their advertising campaigns. However, competitive gains and ambitious growth plans meant our creative and messaging now needs to work harder.

The brief was to develop a new advertising campaign that would advocate Schoolblazer as distinctive & disruptive. We sourced a contemporary, award-winning, architect designed beach front location in Camber Sands to shoot the models against, in contrast to the usual public school setting.

We commissioned photographer Sam Robinson, who has worked with a number of brands such as New Look, Marks & Spencer and Primark to create a series of inspirational, high-end images. Resulting in a stunning end of summer campaign for Schoolblazer that positions them in a different league to their competition.

Learn more about our marketing services for retail

Strategy | Art Direction | Photography | AdvertisingStrategy | Art Direction | Photography | AdvertisingStrategy | Art Direction | Photography | AdvertisingStrategy | Art Direction | Photography | Advertising Strategy | Art Direction | Photography | Advertising

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