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BACK TO OUR WORKCLIENT: Oxford University Press
SECTOR: Education
SCOPE: Video Production
GWCM were proud to collaborate once again with Oxford University Press (OUP). OUP is a world leader in academic publishing. We created a high-energy video production for education campaign. This campaign promoted their flagship English Language Teaching (ELT) title, English File.
As an experienced educational video agency UK-based, we were briefed to create an engaging video series. This series supported the launch of English File 5th Edition. The campaign centred on the new brand concept: The English File Effect. This concept celebrates powerful, personal ‘lightbulb’ moments in language learning.
Acting as full-service educational video producers, we delivered the entire creative process. This ran from concept to completion. Working closely with OUP’s marketing team, we developed five emotive treatments. They were designed to dramatise the experience of mastering English. These ranged from a quiet study moment erupting into a rollercoaster ride. Or to a leap of confidence into a concert performance. Each idea designed to resonate with global teachers and learners.
Our production included full creative development. From casting, location sourcing, permits, live-action filming, animation, and post-production. As a talented UK educational video production company, our animation team crafted a bold illustrative style. This was to reflect the energy and joy of learning with English File. It seamlessly integrated branded visuals and custom motion graphics.
Deliverables included five 15–20 second animated/live-action vignettes and a 60-second hero video for digital-first channels such as Meta and YouTube, plus use at international ELT events.
This campaign is a strong example of how professional video production for education can emotionally engage learners, spark curiosity, and elevate global brands.
Looking to inspire your learners with educational video content?
Partner with us to deliver creative impact and global reach.
Looking to inspire your learners with educational video content?
Partner with us to deliver creative impact and global reach.
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