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Here at GWCM, for over 28 years we’ve produced many new logo designs for Northampton-based companies big and small. Top brands evoke trust, they stand out and are loved by customers. A unique logo, tone of voice, and brand identity along with beautifully designed marketing collaterals matter. Do branding well and you will engage both your customers and employees.
Our brand identity process is delivered in project phases and includes, research and recommendations resulting in both clarity and alignment. To inform, inspire and create a new logo, for a brand and provide a clear strategic, visionary identity our designers, or trained facilitators may use a combination of desk research and qualitative and quantitative research. We may arrange focus groups and interviews to obtain a good understanding of the business, and how customers, employees, and partners interact or are desired to interact with the brand. This process can help with naming too, so if you have an idea but are struggling to come up with a meaningful name for your business, copywriters will jump to the challenge.
Developing distinction in a brand logo is important in helping you stand out from the competition. Our designers are on top of it, having built up a solid reputation for our logo development and creative services using their skills, intuition, and deep competitive analysis. They know where to go hunting down the current consumer behaviour data or cultural insights that help to inform their design thinking and unlock opportunities for your business growth aspirations.
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If you need an inspiring strapline or tagline that speaks volumes and sums up your product or business offer, we have a talent pool full of creative writers on tap ready to help. They can help define your business in a few words describing what you do, or what you stand for in a simple phrase communicating clearly what you are all about. Positioning for your brand and making sure that in the mind of your target audience you are different, or better than your competitors helps with establishing credibility. Our copywriters and brand experts will produce the narrative that resonates with your customers.
If you need more than just a logo, we can go on to develop a whole brand guide, or corporate identity guidelines. Corporate identity guidelines can be simple usage rules or a more complex volume that details your brand personality, tone of voice, and the stuff that matters to you and what you stand for. Setting the scene for new brands, or revising and updating more established brands for future growth during challenging times helps to re-focus strategic vision.
For your brand to grow and thrive you need to consider how your related products or inter-organisational business services relate to each other. At GWCM, we can help with getting clarity for your brand portfolio. Not only do we have strategic brand experts to ask challenging questions and help make sense of it all, but designers are also experts at simplifying the most complex. We will help define the framework with visual, verbal, and written communications in a way that structures your brands in a streamlined organisational entity.
From logo concept development to design development and brand implementation and activation & testing, GWCM is here to help. Designing inspiring logos and wider brand solutions for B2B and B2C companies we work with government offices, multinational corporations, plus small businesses and independent start-ups. Our brand team develops considered identities here, every day whether starting up, or scaling up that connect with customers driving business growth.
You’ve landed on this page because we stand out locally. Few local brand agencies have such an impressive client list as ours for branding, website design, or marketing collaterals. We designed the logo for the Government British Business Bank, The identity and brand guidelines for the Midlands Engine Investment Fund, and locally we rebranded Great Oakley Brewery. We have the team, strategic skills, and creative processes that will enable your brand to thrive and navigate change in this current climate of uncertainty.
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