CLIENT: Midlands Engine Investment Fund
SCOPE: Branding | Advertising | Website | Video | Promotion
Our financial services branding competence was displayed when the Secretary of State, announced the launch of three funds in 2017 that would provide £250m of equity finance to redress a regional imbalance in SME funding options. The Midlands Engine Investment Fund (MEIF) is a collaboration between the British Business Bank, the Department for Business, Energy and Industrial Strategy, the Department for Communities and Local Government, and 10 Local Enterprise Partnerships (LEPs) in the East & South East and West Midlands. It provides small business loans and debt financing for fast-growth organisations and businesses looking to expand into new markets.
The GWCM team was appointed to develop the brand identity and design and deliver a fully responsive website along with all marketing collaterals for the launch. We now provide regular marcomms support, advertising, and social media support, plus filming events and video services, and provide content updates and maintenance to the WordPress website helping to keep it up-to-date and fully optimised.