CLIENT: Northamptonshire Police
SECTOR: Public Sector
SCOPE: Interactive Magazine Design & Development
GWCM developed an interactive magazine to help encourage under-represented groups to apply for roles in the Police force. The interactive publication supports jobseekers in their preparation for and throughout the Police recruitment processes with access to support and training, ensuring their skills are acknowledged, but without tipping the scales in their favour.
Northamptonshire Police are passionate about better reflecting the diverse communities they serve, and they use Positive Action because they recognised that people with minority identities were coming up against barriers during the recruitment process. The interactive magazine means that Police staff can also track engagement and easily update content internally.
The immersive, publication means potential candidates interact for longer than a normal printed leaflet, newsletter, or web page. It incorporates media-rich content, video, and animation combined with photography portraying currently under-represented people from all cultures, backgrounds, religions, genders, and sexual orientations.
All of Northamptonshire Police talent management is done with inclusivity at its heart, carried out fairly and transparently. Now supporting information can be accessed anywhere, anytime. The interactive magazine is responsive, mobile-friendly, and makes considerable cost savings compared to print. But above all, as it is built in the WordPress CMS, it is easy for any Police staff to create, add or update content without relying on designers or developers for future editions. Furthermore, printed newsletters and magazines are not environmentally friendly or able to offer such a compelling content experience.