Interactive magazine for Police positive action recruitment

CLIENT: Northamptonshire Police

SECTOR: Public Sector

SCOPE: Interactive Magazine Design & Development

GWCM developed an interactive magazine to help encourage under-represented groups to apply for roles in the Police force. The interactive publication supports jobseekers prepare for recruitment. It guides them throughout the process. It provides access to support and training. It ensuring their skills are acknowledged, but without tipping the scales in their favour.

Northamptonshire Police are passionate about better reflecting the diverse communities they serve. They use Positive Action to address recruitment barriers for minority groups. The interactive magazine allows Police staff to track engagement. It makes internal content updates easy.

The immersive publication means potential candidates engaged longer than a leaflet, newsletter, or web page. It incorporates media-rich content, video, and animation. Photography Features people from diverse cultures, backgrounds, religions, genders, and sexual orientations.

All Northamptonshire Police talent management focuses on inclusivity. Processes are carried out fairly and transparently. Now supporting information can be accessed anywhere, anytime. The interactive magazine is responsive, mobile-friendly, and makes considerable cost savings compared to print. Above all, as it is built in the WordPress CMS, it is easy for any Police staff to create, add or update content. No designers or developers are needed for future editions. Furthermore, printed newsletters and magazines are not environmentally friendly. They also cannot offer such a compelling content experience.

www.positiveactionpolice.co.uk