Marketing to schools, teachers, and child psychologists for Pearson

CLIENT: Pearson

SECTOR: Education

SCOPE: Brochure Design | Technical Report Design

Our expertise in providing education sector marketing to schools and teachers was sought out by Pearson Clinical Assessment. They needed help promoting their TEA-Ch2 assessment. It was first developed in 1997. It has now been revised in the UK. TEA-Ch2 is a test of children's attention. Clinical, educational, and child psychologists use the assessment. It assesses attentional functions in children.

GWCM produced a brochure and supporting technical report for clinicians. These outlined the paper-based and digital tests. They explain why measuring attention is important for understanding why a child may be challenged with everyday activities. The design for the brochure used graphical elements from the materials. It detailed the kind of structure and data users would have access to. It outlined what the full product contained with further details on how the digital program, tests, and scoring work.

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