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BACK TO OUR WORKCLIENT: St Joseph’s College
SECTOR: Education
SCOPE: Marketing Campaign
St Joseph's College in Reading faced challenges from potential VAT on school fees. The college used strategic marketing to address the situation. Our objective was to position the school as the best local value. Marketing schools is a key specialism at GWCM. The campaign highlighted student experience, facilities, and educational quality. It showcased the school’s co-curricular opportunities compared to state schools.
The campaign had multiple objectives focused on key messaging. It aimed to enhance pupil retention. Raising awareness of St Joseph’s core values would appeal to parents from higher-fee schools. Especially, those potentially affected by the proposed VAT pledge. Our school marketing expertise faced a key challenge. We needed to attract new student applications. At the same time, we aimed to broaden the school’s appeal.
To achieve authentic resonance, our campaign focused on a compelling concept and messaging. It features St Joseph’s distinctive, happy students. Our strategic school marketing approach highlighted the unique qualities of St Joseph's. This ensures the message resonated with the target audience. A versatile narrative was developed to seamlessly adapt to various channels. This ensured consistency across both digital and traditional platforms. These included press, outdoor, and social media.
The campaign’s success is measured using quantifiable metrics. This is part of our comprehensive school marketing strategy. Increased applications, improved retention rates, and higher awareness are critical to St Joseph’s College. The school aims to fortify its position in the local education landscape. Success will ultimately result in attracting new students. St Joseph’s unique selling points are communicated clearly. This helps the school navigate current challenges effectively.
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