Marketing to teachers can be challenging for, educational publishers, suppliers, or startup EdTech providers. New products aimed at schools, colleges, and education providers need more than a Wix website to stand out in a crowded marketplace. Building a positive, trustworthy brand, or having a considered marketing strategy to launch your products will ultimately transform your ability to attract new business and generate revenue.
GWCM works with leading-edge, educational companies and can help with your strategic marketing and marketing plans for new product launches. Our team of marketing specialists, creative superstars, and content writers can help with everything from brand positioning, and website development to email, social media, video, or online advertising.
We can also help with the planning, design, and development of exhibition stands. Exhibiting at key events like BETT helps to drive demand and interest for new products or drive sales and generate leads for established educational products and resources.
Striking, impactful videos that highlight the benefits and key features of your EdTech product or service are a must. From storyboarding, and scripting through to animation or, filming the team at GWCM will handle it all. Your needs will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce award-winning shareable content that builds credibility and awareness with teachers.
Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, or Instagram. Our social media team is up-to-date on the latest marketing channels delivering immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and deliver content that generates sales leads.
At GWCM, we specialise in education sector marketing and have notable clients such as Oxford University Press and Pearson, but also Overnet Data, a high growth EdTech provider with an outstanding track record, helping to develop their branding for Edulink One and helping to maximise the potential of their integrated school information platform.
Have a look at our Case Studies, or contact us to find out how we can add more value to your educational products marketing campaigns.
“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”Global Campaigns Marketing Manager, Oxford University Press
“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”Professor, University of East Anglia
“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”Marketing Manager, Global University Systems