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Branding & marketing to teachers – Strategies to reach educators

Marketing to teachers of a new product aimed at schools, colleges, and education providers needs iconic branding to stand out in a crowded marketplace. Building a positive, trustworthy brand, or having a considered marketing strategy to launch your products will ultimately transform your ability to attract new business and generate revenue.

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Marketing to Teachers
Marketing to Teachers

Teacher marketing & new product launch marketing plans

GWCM works with leading-edge, educational companies and can help with marketing to educators and brand positioning, website development, social media, marketing communications, or online advertising for your educational products & marketing plans for new product launches.

GWCM can help with exhibition stands and marketing new products and campaign initiatives that drive demand and interest for your educational products and resources for launch at shows like BETT.


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Marketing to Teachers

Marketing to schools and teachers

Disruption to standard education caused by the COVID-19 pandemic meant educators around the world were forced to take a more favorable view of online learning. Advertising to teachers and having an effective marketing strategy for your product or service will allow you to take control and harness the potential, as the demand for skills to power the fourth industrial revolution continues to grow.


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Addressing what teachers really want to hear with animated promo videos

A striking, impactful video that highlights the key features and benefits of your educational products or services is a must. From concept to storyboard, scripting, animation or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that builds credibility and awareness with teachers.


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Marketing to Teachers

Marketing to educators with engaging social media marketing

Our social media team is up-to-date on the latest marketing channels and delivers immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and deliver content that generates sales leads. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, or Instagram.

Proof of our educational sector marketing expertise

At GWCM, we specialise in education sector marketing and have notable clients such as Oxford University Press and Pearson, but also Overnet Data, a high growth EdTech provider with an outstanding track record, helping to develop their branding for Edulink One and helping to maximise the potential of their integrated school information platform.

For more information, take a look at our Case Studies, or get in touch now.


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Marketing to Teachers

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EdulinkOne logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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